PROPER WILD // 360 Campaign

For Proper Wild’s new brand campaign, we created a surreal world of giant fruit, fast cars, and wild dance parties. This project included broadcast, social, GIF, and still content to show the transformative power of Proper Wild.

Acting as the Lead Editor and Motion Designer, I crafted the story of Proper Wild, taking inspiration from music videos and theater. I was able to lend motion graphic transitions to add to the surreality and playfulness of the world we were creating. In the end, the Proper Wild campaign ranged across a 30 and 15 second spot, with appropriate social and broadcast resizing, as well as numerous stills and gifs so their brand was visible everywhere.

Client: Proper Wild

Role: Lead Editor, Motion Designer

Agency: Statement Of