UNDER ARMOUR - SQUAD LIFE // mini series
A 3-episode series about Under Armour’s performance system: Train, Compete, Recover. Following professional athletes across challenges within their career.
I was able to act as an Animator and Motion Designer across all 3 epsiodes, which included drawn animated moments, dynamic type, and new motion graphic ways to make a variety of aspect ratios cohesive. The project averaged over an 80% view rate and was one of Under Armour’s most successful series ever, beating their prior average view rate by 25%.
Role: Motion Designer
Client: Under Armour
Agency: Mustache