GREENLIGHT - Family Stories // Advertising Campaign

Greenlight’s Family Stories campaign included 4 videos revolving around different families to showcase their product. 30 second and 15 second spots were created for both broadcast and social. Each video melded together captured interviews, scripted scenes, and on screen GFX, to create a finalpackage capable of educating the average viewer of Greenlight.

We took the concept of “kids being adults” and ran with it. Over the course of 4 different videos, cutdowns, social assets, and banners, I was able to act as the Lead Editor. I crafted stories about children using Greenlight to be smart and responsible humans. On screen UI was integrated into each scene, showing the usage of Greenlight’s app, and how seamlessly it fits into everyday life.

Client: Greenlight

Role: Lead Editor

Agency: Statement Of