A vibrant world of color, texture, and and fruit. What better way to promote Brooklyn Brewery’s new Pulp Art IPA than with a nod to the bold style crafted by the likes of Andy Warhol or Roy Lichtenstein. Acting as a motion designer, I was able to take some of the vibrant illustrations from Margherita Premuroso, and striking animation from Jeff Gess, to refine, iterate, and reimagine for social. Creating numerous GIFs and cut downs. In the end, our product reached over 60,000 views on Instagram, with heavy engagement. Pulp Art is now available nationwide.