I was brought on as a motion designer and creative director to share the capabilities of Anthropic’s new AI platform, Claude. Drawing inspiration from French Nouveau, and flipping the preconceived notion of AI on it’s head, we created a texturized, playful, and tangible look for Claude. Contrasting with Anthropic’s competitors, our fresh new look set Claude apart from the rest, and reached audiences that didn’t already have their pulse on the AI movement.

Role: Creative Director, Motion Designer

Client: Anthropic